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In 1958, a group of Iowan businessmen decided to invest in a company that made travel trailers. John K. Hanson, an avid RVer, convinced his partners to shift their focus to motorhomes. The company's first motorhome, the Winnebago F-17, was built on a Dodge chassis and featured a compact but functional interior. In 1966, Winnebago introduced the first motorhome with a built-in generator, which revolutionized the RV industry. Throughout the 1970s, Winnebago continued to innovate, introducing new features like air conditioning, power steering, and a rear bathroom. But Winnebago's success wasn't just due to their innovative products. They were also ahead of their time in their marketing efforts. In the early 1970s, Winnebago began sponsoring a TV show called "The Life and Times of Grizzly Adams," which was about a man who lived in the wilderness with his pet bear. The show became
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